Welcome
Zoe Gibson
Anthropologist, Strategic Design Leader, Mentor and Enabler.
Guiding you to creating wanted, intuitive and delightful expereinces
Zoe brings 10 years of powerful experience to uplift your business
I live for Cultural & Behavioural Anthropology, Experience Design, Design Thinking and HCD. Anthropology is the heart of all of the UX related disciplines and their offshoots. MY training and years of experience allow me to flexibly move between industries & has provided me with strong research fundamentals your business needs and background also sets me apart in a consumer world.
I understand how to deep dive into human and business behaviour, unpacking latent opportunities you need. Operating across business functions & through all elements of the Double Diamond process, I have a proven track record across business processes and stakeholder alignment, growth and team wins and have delivered exceptional results.
Due to the nature of some of my work, keep my portfolio under tight wraps. But I'm happy to walk you through different projects in a private call. Please feel welcome to connect with me.
Anthropology + Design
= Human Centred Design
Anthropology is the study of human behaviour and how humans interact with the world around them. Design, specifically, Experience Design, is the intentional business and customer relationship design.
There are few as experienced and versatile as I am to help you work out your customers wants, needs, and desires as I am. I'm proud to use my knowledge and skills to help you create relationships customers value, build you customer base and increase retention.