Testimonials
Past Clients
Michael Momi
UX Designer - UBank - Public
"I worked with Zoe most recently as she led research and CX initiatives in the Marketing Experience Design Team at UBank. She grew it’s maturity, visibility and budget from the ground up as our inaugural researcher and became a true champion for the customer.
From complex research initiatives to usability testing Zoe knows how to take findings and turn them into actions that impact business decisions.
With her frequent public speaking roadshows on all things human centred design, Zoe loves the big stage and became somewhat of an Anthropologist rockstar at UBank. She’s well liked, generous with her knowledge and incredibly hard working. She’s absolutely passionate about her craft and a leader in her field. Her greatest value is perhaps as a mentor. She taught us and encouraged us to find our own feet as researchers and successfully embedded a culture of high tempo testing across the whole business.
If you’re looking for a passionate leader with a can do attitude, Zoe is the perfect fit for the job."
Martin Borg
Head of Product - UBank
"When I was first told that I needed to talk to Zoe for a Product project, I was deeply skeptical, but my manager had been quite insistent. Zoe took the time to reassure me, explain why we were doing what and as the work progressed, I was astounded, it's changed the way I view research, so that even now, in a different role in a different company, I find myself saying "we need customer research" and thinking "where is Zoe? She would get us through this".
She is an amazing person to work with with a board set of skills, deep knowledge and excellent stakeholder management"
Mark Catanzariti
UX Designer - Telstra
"Zoe really understands people and how they interact with services. Her insights have helped us tremendously in understanding who our market was, what their needs were and how to address them.
Working with Zoe is a breeze, as she is brilliant at communicating her ideas and taking on board the constraints of our industry to arrive at actionable recommendations."
Will T
Tech Lead - Name Gear
"Zoe really understands people and how they interact with services. Her insights have helped us tremendously in understanding who our market was, what their needs were and how to address them.
Working with Zoe is a breeze, as she is brilliant at communicating her ideas and taking on board the constraints of our industry to arrive at actionable recommendations."
Niamh Mallon
UX Designer - UBank Mobile App
"Zoe taught me what UX actually is, I didn't realise I was only doing graphic design before but she turned me into the Customer Focused Designer that I am.
I'd never spoken with customers, never looked for their voice and when she started up about usability testing my work, I was horrified, but she took the time to sooth those concerns and soon I learnt how valuable those customer research sessions where.
She had a massive impact on the team and the culture. She transformed the the way we worked and grew our confidence. She was positive, open and supportive the entire time. Working with her has had a massive impact on my career, I cannot thank her enough."
Jade Murphy
Senior CX Service Designer - Allianz Insurance
"Zoe’s research skills are exceptional. Zoe has the gift of being able to elicit people’s thoughts, feelings and emotions on a topic in a way that is completely unbiased.
This approach results in verbatim comments that demonstrate insights beautifully. Zoe has strong knowledge of research principles and is able to apply them in data synthesis and in the development of robust actionable insights that people buy into.
Zoe is passionate about Human Centred Design and Design Thinking and she is able to demonstrate how her design and research skills compliment the entire design process. It was a pleasure working with, and learning from Zoe."
Rebecca Poulton
Principal Consultant - Transformation Specialist - Executive Advisor
" What can I say about Zoe? In short, she is an amazingly talented individual that possess an enthusiasm that is infectious and makes you wonder why you didn't take up a career in UX research and studying human behaviours in a digital world.
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As leader I'm lucky to meet and work with many talented people throughout their career. Zoe is one of those super stars that stands out. She has impressive knowledge and experience in the world of HCD, Design Thinking and research, and is simply curious about people and understanding problems, what causes them and how to solve them. Identifying and discovering truths is her strength and her desire to improve people lives through exceptional experience design is her strongest motivator. In her efforts Zoe not only represents the customer but she also considers business needs and finds solutions that satisfy both business and user goals.
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User research is the UX activity that often gets left out of projects and misunderstood as an unnecessary overhead in the world of product and service design - not with Zoe around! She is the perfect evangelist and creates an environment where the people she works with and the company she works part of truly understand the value of user research and concept validation, and why it is needed to be a successful business achieving desired outcomes.
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All of this aside, Zoe's most important and imperative skill in her sphere of expertise is her open-mindedness and objectivity, both essential in minimising those cognitive biases. The best researchers don't assume that they know everything or their methods are the only way to do things. This is Zoe. She is open to new ideas and trying new methods. Anything to achieve her greatest motivation, exceptional experience design.
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I thoroughly enjoy working with Zoe and am watching eagerly as she enhances her skills and grows her mindset to become a leader not only in her area of expertise but a leader of people striving to become a superstar like her."